Privacy policy
At Skymall, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, contact us, or otherwise interact with our services.
By using our website, you agree to the practices described in this Privacy Policy.
1. Who We Are
Skymall is an online retail store serving customers in the United Kingdom.
If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:
Email: [Your Customer Support Email]
Business Address: [Your Business Address]
2. Information We Collect
When you use our website or place an order, we may collect the following information:
- Full name
- Billing and delivery address
- Email address
- Phone number
- Payment and transaction information
- Order details and purchase history
- IP address
- Browser and device information
- Website usage information
- Information you provide when contacting our customer support team
We only collect information that is reasonably necessary to operate our business, process your orders, provide customer support, improve our services, and comply with legal obligations.
3. How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders
- Arrange delivery of your purchases
- Process payments and refunds
- Send order confirmations and shipping updates
- Respond to customer enquiries and support requests
- Provide information about products or services you have requested
- Improve our website, products, and customer experience
- Detect and prevent fraud, abuse, and unauthorised activity
- Maintain the security of our website
- Comply with applicable legal and regulatory requirements
- Send marketing communications where permitted by law and, where required, with your consent
4. Legal Basis for Processing
Depending on the circumstances, we may process your personal information on the following legal bases:
- Contract: When processing your information is necessary to fulfil an order or provide services you have requested.
- Legal obligation: When we are required to process or retain information to comply with applicable laws.
- Legitimate interests: When processing is necessary for legitimate business purposes, such as improving our services, preventing fraud, or maintaining website security, provided that your rights are not overridden.
- Consent: Where you have provided consent for a particular use of your information, such as certain marketing communications or non-essential cookies.
5. Payment Information
Payments made through our website may be processed by third-party payment providers.
Skymall does not normally store your complete payment card details on our own systems. Payment information may be securely processed by the relevant payment provider according to its own privacy and security practices.
6. Sharing Your Information
We may share relevant personal information with trusted third parties when necessary to operate our business and fulfil your order.
These may include:
- Payment processors
- Delivery and courier companies
- Dropshipping and fulfilment suppliers
- Shopify and technology service providers
- Website, hosting, analytics, and security providers
- Customer support service providers
- Professional advisers where necessary
- Government authorities or law enforcement where legally required
We only share information that is reasonably necessary for the relevant purpose.
We do not sell your personal information to third parties.
7. Dropshipping and Fulfilment
As Skymall operates as a dropshipping store, some orders may be fulfilled by third-party suppliers or fulfilment partners.
Where necessary to fulfil your order, we may provide the supplier or fulfilment partner with information such as your name, delivery address, contact details, and order information.
This information is shared only to the extent reasonably necessary to process and deliver your purchase.
Some suppliers or service providers may be located outside the United Kingdom. Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is handled in accordance with applicable data protection requirements.
8. International Data Transfers
Some of our service providers, payment processors, technology providers, or fulfilment partners may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we seek to use appropriate safeguards and lawful transfer mechanisms where required by applicable data protection law.
9. Cookies and Similar Technologies
Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, analyse website traffic, improve performance, and support marketing activities.
Some cookies are necessary for the website to function properly, while others may require your consent depending on their purpose.
You can manage certain cookie preferences through your browser settings or any cookie management tools available on our website.
Where non-essential cookies require consent, we will seek consent as required by applicable law.
10. Marketing Communications
If you subscribe to our marketing communications or otherwise provide consent where required, we may send you information about products, promotions, offers, or other updates from Skymall.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us.
Unsubscribing from marketing communications will not affect essential communications relating to your orders or transactions.
11. Data Retention
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
We may retain certain information for longer where necessary to:
- Fulfil legal or regulatory requirements
- Resolve disputes
- Prevent fraud
- Maintain business and financial records
- Enforce our agreements
- Protect our legal rights
When personal information is no longer required, we will take reasonable steps to securely delete or anonymise it.
12. Data Security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration, or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
13. Your Privacy Rights
Depending on your circumstances and applicable law, you may have rights regarding your personal information, including the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information in certain circumstances
- Request restriction of processing in certain circumstances
- Object to certain processing of your personal information
- Request transfer of certain personal information to another organisation
- Withdraw consent where processing is based on consent
You may also have the right to object to direct marketing.
To exercise any applicable rights, please contact us using the details provided below.
14. Complaints
If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve the issue.
If you are based in the UK and remain dissatisfied, you may also contact the Information Commissioner's Office (ICO), which is the UK's data protection supervisory authority.
15. Children's Privacy
Our website is not intended to knowingly collect personal information from children.
If you believe that a child has provided us with personal information without appropriate consent, please contact us so that we can take appropriate steps.
16. Third-Party Websites
Our website may contain links to third-party websites, services, or applications.
We are not responsible for the privacy practices, content, or security of third-party websites. We recommend reviewing their privacy policies before providing personal information.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, or legal requirements.
When we make changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this Privacy Policy periodically.